Surabaya is my city

I make revenues from AdSense at a very high click-through rate. I experience high click-through rates with AdSense without resorting to questionable tactics like tricking site users with photos. AdSense isn’t the unstoppable revenue engine for every eBusiness. Before I am taken out and flogged by the eCommerce pundits—please let me explain what I mean in my defense. So my perspective is from one who has made decent income from AdSense to fund aspects of his business like advertising seminars— and outsourcing to his virtual assistants. Yes, AdSense is a legitimate and significant revenue source. However evaluate AdSense with some type of balance. But there are obvious and not so obvious times not to use AdSense ads on your sites. Let’s list – examine – and explain them below.

1. On Sales or Mini-sites This is a no-brainer. If you are trying to sell a particular product that is important to your bottomline, you don’t want AdSense ads distracting your customers from either joining your email list, or hindering your site’s online sales process. However I do see hybrid sites that are mini-sites or full scale eCommerce sites, with AdSense at the bottom of their pages. This might not be so bad since only 1% – 15% of your site visitors will either buy from you or fill out a form. The thinking with this approach is you might as well make money from disinterested parties using up your server’s bandwidth.
2. SEO Business Sites If your livelihood depends on search engine optimization or marketing for a living you might want to think twice about displaying AdSense Ads on your site. I can tell you this from personal experience. I once was on top of MSN for search engine marketing in my local area. I concentrated on my local area because I found people felt more comfortable hiring an eCommerce consultant locally. I analyzed all the top ranking sites in MSN and noticed the only difference between me and the other top ranking sites was I had Google AdSense ads on my site. Someone at MSN felt that my AdSense ads, and perhaps to a less extent, my book on SEO, was getting a free ride in the MSN search engine database. In fact I noticed that there were no sites with AdSense ads for at least the first 3 pages. Plus the sites with AdSense were only using 1 ad unit at the bottom of the home page (there were very few of them in the top 5 pages). I knew it was strange to not have AdSense ads on the top Internet marketing sites. This prompted me to scan other industries where I noticed the same trend. Many of the leading SEO gurus have sites that have been banned from the top listings by the search engines. It seems the more visible you become, the more of a target your sites are to the search engine auditors. Let’s face the facts. MSN and Yahoo! have competing ad networks to Google’s, and this competitive situation is rife for a potential backlash against SEO sites with AdSense ads. Many SEOs will point to exceptions to this position. However you have been warned! Think about it, how long will MSN and Yahoo! sit back and watch SEO driven websites use their search indexes to fund Google? Did you know SEO in MSN and Yahoo(!)—- is much easier to obtain. Therefore optimized sites are creating an ad sales wealth transfer from MSN and Yahoo into the pockets of Google! It won’t be long before Yahoo! and MSN begin to devalue ranking on AdSense sites in their databases—if not outright ban them. If you are in the search engine business stay search engine neutral, or create multiple sites for different search engines.
3. When AdSense Becomes Your Only Business Model I don’t know if your realize it or not, but the sites making the real big AdSense money usually have a following that doesn’t depend on the search engines. Internet mavens like Chris Pirillo or Joel Comm have been on the Internet a while and have followings for their websites. Therefore they can consistently make six figures with AdSense. These content powerhouses are an asset to Google and not the other way around. If you do a search on most keywords you will notice many of the top ranking sites are news sites, .gov sites, or .org sites these days. The only exception is in industries where these sites don’t really exist like eCommerce industries (clothing, shopping, etc.). An IPO based on projections of AdSense revenue isn’t in the future for the average eBusiness. Think of Google AdSense as supplemental income. Building a business solely on AdSense revenue isn’t just silly —it’s just plain stupid.

Google Adsense

How do you like the idea of earning money without dealing with customers or answering emails. This is possible when you run a Google Adsense site. With Adsense sites, you can have a virtual passive-income that requires little maintaining. But is this the best option for an online business?

Here are the positives of Google Adsense sites:

• They are perfect for people who run information sites that have no related affiliate product
• You can set it and leave it. With Google Adsense, you can create a content page, and there is little need to update the content.
• Adsense sites are easy to scale. Since they require little upkeep, you can easily create multiple websites that each make a nice income.

Here are the negatives of Google Adsense sites:

• They are not a great long term solution. Instead of getting your visitors to subscribe to a mailing list, you are focusing on getting people to click on ads. Real online businesses concentrate on building assets that can use for long-term growth.
• These sites are dependent on search engines. Most Google Adsense sites make the mistake of depending on search engines for the majority of their traffic. If the SE algorithms change then your income might drop significantly.

Affiliate Marketing

Being an affiliate marketer is great for those who want build a theme site. With this type of business, you can easily create web pages around a topic and get people to buy products through your products. If done correctly, you can easily build a loyal following that will help you make money for years to come.

But can affiliate marketing make you more money then Google Adsense?

Here are the positives of affiliate marketing:

• A great advantage of affiliate-marketing is that you can build a long term business that will bring in a revenue stream for years.
• With affiliatemarketers you need to focus on building an email list. This list is a major asset of your business. Every time you have an offer, you can go to your list and increase your profits..
• Unlike Google Adsense sites, which only concentrates on high paying keywords, an affiliate marketing site can be centered on a topic that you have an interest in.

Here are the negatives of affiliate marketing:

• You have to learn how to write persuasively and get people to purchase the product that you are recommending. For many people this is a difficult skill to learn.
• Each affiliate marketing site requires a lot of effort. You must spend a lot of time writing product reviews, building your email list and creating web content.

So which is better: Affiliate marketing or Google Adsense?

The answer is that both are great solutions for an online business. Instead of choosing one over the other, you should create websites that can take advantage of both.

Here is how you can do this:

1. Create a content site on a topic that you are interest in, while paying a good amount per Adsense click.
2. Integrate your Adsense into the menu bars and the top of your web content.
3. Add web pages for affiliateproducts and your opt-in email list. But, make sure that you leave out the Adsense blocks on these pages. This way you are ensuring that you are building your long-term assets.
4. Create optimized web page articles that focus on a specific keyword phrase. Place your Google Adsense in these blocks.
5. Provide your email list with good content and product recommendations. Once in awhile, email your list and provide a link to some of your web articles. That way, you can earn a little bit of m*ney from your subscribers while giving them good content.

By focusing on both affiliate products and Google Adsense, you will be building both short-term and long-term profits.

Google AdSense is one of many great way for earning money. All you have to do is have a Google AdSense account (free), a website or a blog (still free), and some articles (which are free if you write them yourself). Once you have your site online, the AdSense ads will be targeted to your content.

Those who reads your content will come and  read the articles, and if they found your article interesting they will back another time. More traffic will equal more probability someone will click on your ads. That is, as long as you have designed your site to maximize AdSense clickthroughs!

1. Plan Your Keyword Density
   Make sure your keyword density is on a right track. This is guarantee your ads would relevant with your content. A free way to determine what the ads will look like on your site is to go to http://www.resultsgenerator.com/adsense/ and type in your keywords. You will then be able to see exactly what ads would show on your site.
2. Always Focused
   Always keep in mind to match as closely as possible your keyword and your content. Because the ads will be based on them.
3. Update Regularly
   The more content you have the better. Why? Because the more content you have, the more visitors you get. Many people suggest that you write a new article every day since no one wants to come back to your site to find the same old messages!
4. Choose The Right Format
   AdSense allows you to choose many different ad formats. Research has shown that wider ads are more successful. The top three formats are:
   1. 336×280 large rectangle
   2. 300×250 medium rectangle
   3. 160×600 wide skyscraper
   4. Additionally, the 468×15 horizontal ad link under the navigation bar is also a good bet.
5. Color
   The best thing to do is to make your ad blend well with your site color scheme. Blend the ads with your background. Ads without background color and borders perfom better than ads within borders with background color.
6. Position Counts, Too
   It is well known that visitors to a website scan the site to determine if it is worth reading. Your goal is  the reader to see and scan your AdSense ads. Therefore, the best place to put them is in the top left part of your page or directly under your headlines.
7. Increase The Number
   AdSense allows you to use up to three AdSense units on a page, two AdSense search boxes, and one unit of ad links. Using all that you can increases the chances of earning money.